In recent years, my country’s micro motor output has maintained a rapid growth momentum as a whole, and China has become the world’s largest producer and exporter of micro motors. With the driving role of the real economy and favorable policies, the total output of my country’s micro motor industry in 2017 was approximately 12.7 billion units. According to the “13th Five-Year Plan Development Outlook for Micro and Special Motors”, my country’s output of micro and special motors will reach 15 billion units by 2020.
Chart 1: Output change trend chart of micro motor manufacturing industry from 2013 to 2020 (unit: 100 million units)

Entering 2018, giant companies such as Lianyi Motor and Founder Motor have released quick reports on their profit scale in 2017, among which micro-special motors have effectively promoted the performance growth of these companies. Micro motors are one of the most important basic motor components for realizing industrial automation, office automation, and home automation. They are used in a wide range of fields such as household appliances, automobiles, and electric vehicles. As the application of micro motors in these fields gradually deepens, the global demand for micro motors is also rising rapidly. In recent years, the living standards of the domestic people have improved, their consumption power has increased, and the demand for micro and special motors has continued to increase. However, at present, the domestic demand for micro motors is not as good as the supply side in terms of scale and growth rate. According to estimates, my country’s micro motor market demand will exceed 12 billion units in 2017.
Chart 2: Changes in domestic demand for micro motors from 2011 to 2017 (unit: 100 million units)

Growing demand for micro motors in household appliances
Household appliances are the main application areas downstream of the micro motor industry, and micro motors for household appliances are the leading products in my country’s micro motor manufacturing industry. They are mainly used in air conditioners, washing machines, refrigerators, microwave ovens, electric fans, vacuum cleaners, Treadmills, range hoods, dishwashers, bread machines, juicers, electric toothbrushes, etc. are one of the most important basic motor components for realizing office automation and home automation.
The output of all products in the home appliance market is showing an upward trend. Data show that in 2017, the cumulative production of household refrigerators was 87 million units, a year-on-year increase of 12.6%; the production of household air conditioners was 157 million units, a year-on-year increase of 19.9%; the output of household washing machines was 70.13 million units, a year-on-year increase of 3.1%; in the first 11 months of 2017 The cumulative production of color TV sets was 155 million units, a year-on-year increase of 0.8%. The sales scale of my country’s home appliance industry is in a state of growth. According to statistics, the main business revenue of the household appliance industry from January to August 2017 was 1,078.07 billion yuan, a cumulative year-on-year increase of 17.3%. It can be estimated that for the whole of 2017, the size of my country’s household appliance market was approximately 1,807.4 billion yuan. The growth rate of home appliance manufacturing has accelerated significantly in the past two years.
Chart 3: Year-on-year growth rate of production volume of household appliances by category in my country in 2017 (unit: %)

Chart 4: my country’s household appliance manufacturing market size growth from 2011 to 2017 (unit: 100 million yuan, %)

The demand for micro motors for household appliances in my country accounts for between 15% and 25% of the micro motor market. The expansion of the scale of the home appliance manufacturing industry will surely drive the scale of the supporting micro motor industry. In 2016, the demand for micro motors in my country’s home appliance industry was approximately 48.8 billion yuan; according to estimates, in 2017, the demand for micro motors in my country’s home appliance industry was approximately 48.3 billion yuan; from 2012 to 2017, the compound growth rate reached 7.94% .
Chart 5: my country’s market demand for micro motors from household appliances from 2011 to 2017 (unit: 100 million yuan, %)

Micro motor market will maintain growth
With the intelligentization and environmental protection of home appliances, the speed of product upgrading is increasing day by day , especially the rise of new home appliances such as personal care appliances, home environment appliances, and small kitchen appliances other than traditional home appliances, which will bring about the need for micro and special motors. greater market demand. During the “Thirteenth Five-Year Plan” period, under the favorable conditions of policies such as “Integration of Three Industrializations”, “Made in China 2025”, and the comprehensive implementation of innovation-driven strategies, the downstream application industry of micro and special motors will further develop, which will inevitably drive the growth of the micro and special motor market. .
For a long period of time in the future, high-efficiency micro motors will be one of the projects vigorously promoted by the country. According to the above analysis, it is expected that the output of China’s micro motor manufacturing industry will increase year by year from 2018 to 2023, with an annual growth rate of 6.5%. Around 18.1 billion units of micro motors will be produced in my country by 2023.
Chart 6: Forecast of output scale of China’s micro motor manufacturing industry from 2018 to 2023 (unit: 100 million units)
